Building Fraxo: From Spreadsheets to a Platform
The story of how managing 4 fractional clients from a Google Sheet led to building an entire platform.
Every product starts with a pain point. For Fraxo, it was a Google Sheet with 47 tabs.
The Spreadsheet That Broke
In early 2025, I was managing four fractional engagements simultaneously — CFO for two startups, COO for an e-commerce brand, and strategic advisor for a PE-backed SaaS company. My "system" was:
- A master Google Sheet with tabs for each client's deliverables, hours, and KPIs
- Google Calendar for time blocking (and manual time reconstruction)
- A folder of Google Docs for client reports
- Slack and email for all communication
- QuickBooks for invoicing (when I remembered)
It worked. Barely. Until I accidentally sent Client A's financial projections to Client B in a report. That was the breaking point.
The First Prototype
The initial version of Fraxo was embarrassingly simple: a Next.js app with a Supabase database, showing clients in a sidebar and deliverables in the main panel. No time tracking, no KPIs, no integrations. Just a place to see all my clients in one view.
But even that tiny improvement was transformative. No more tab-switching. No more wrong-client mistakes. Context was built into the interface.
What We've Built
Over the past year, Fraxo has grown into a full platform:
Multi-client dashboard — Every engagement at a glance, with health scores, hours used, and renewal dates.
Passive time tracking — Sessions captured automatically as you work, with AI summaries and manual adjustment.
Built-in CRM — Track contacts, deals, and interactions per client. No more external spreadsheets for stakeholder management.
200+ integrations — Pull data from QuickBooks, Stripe, HubSpot, Linear, and more directly into your KPI dashboards.
AI reports — Generate professional client reports from your actual work data in seconds.
Client portal — Share read-only progress views with clients via secure links. They see what you want them to see, without needing a login.
What's Next
We're building for the fractional economy — a market that's growing 40% year-over-year. Every feature we add is tested against one question: "Does this save a fractional leader time or make them look more professional?"
If you're managing multiple engagements and feeling the spreadsheet strain, we built this for you.